4 Steps to Help You Choose the Most Effective Promotional Product

If you want to get the most leverage from a trade show or conference, enhance your overall brand and image, or make the most out of a business outing, you’ll need a promotional product. Not just any product, but one that is effective and does everything you want it to do. What does that mean exactly? That’s the million dollar question that often leaves business owners dazed and confused. The good news, however, is that it doesn’t have to be that way.

They always say honesty is the best policy, right? Well, here is the truth, loud and clear: Choosing a promotional product takes work! Slapping your logo on anything you set your eyes on isn’t going to attract a swarm of customers. Business owners do it all the time, only to sit back and wonder why they never get the results they desire.

Here’s what you need to do – stop wondering what’s wrong and start making the effort to fix it! If you want to make a different in your business, take a look at these 4 steps below that can help you choose a promotional product that will get you the results you have been longing for.

#1 – Look at Who You’re Targeting

Before you begin the process of choosing a promotional product, you need to understand the type of person you are targeting. Think about it – if your company specializes in manufacturing clothing for young men, targeting males in their 40’s might not be the best move. You need to think about your ideal customer, and determine what their interests are. Most businesses feel as if they have this all figured out, but the unfortunate fact is that many of them do not.

If you want to get your promotional products to work for you, it’s best to figure out the right market (preferably those who are your target customers). Learn what other interests your target market has and put together something that can bring everything together.

#2 – Think About How the Product Be Used

Have you ever been to a trade show and been unimpressed with the products you’ve received? More likely than not, you left with a bag filled with pens, stickers, and other trinkets that will only go to waste. That’s a lot of cash down the drain. As a business owner, it’s a trap you never want to fall in.

If you haven’t already figured it out, you want to have a promo product that people will use. That doesn’t mean the same old boring stuff (pens, rulers, notepads, and so on). You might have to spend a few bucks, but if you know people will use it, that’s a benefit you can’t put money on.

#3 – Always Keep Longevity in Your Mind

Promotional products can give you a solid return on your investment, especially if they are something that will last a long time. Clothing, for example, can stay in good shape for years. That means your brand and company image will be around and in the faces of others as long as that article of clothing remains intact.

It might seem silly, but items that are built to last are something you always want to consider. Items that last longer might seem more expensive upfront, but when you consider how long they last, you end up with a much larger return on your investment.

#4 – Think About Your Timing

In the world of business, timing is everything. Depending on what you need your promotional products for (such as a trade show or corporate event), you need to be sure the products you purchase can be ready to go by a specific date. That is why it is absolutely essential for you to plan ahead. Seems obvious, but very few actually follow ever through.

Planning ahead will ensure that you can get the products that you want (and the one’s you know that will work for you and your company). It’s the only way to ensure you get the right type of product. If you fail to plan, then you better be ready to plan to fail.

Let Us Give You a Hand

Trying to figure out the perfect promotional product for your business isn’t always easy. That’s why we’re here! Our team at Xtreme Recognition can work with you one-on-one to develop a product that meets your needs and gets others excited about your business! Get in touch with us today to find out how we can help you bring your company to the next level in promotions.

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